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How it began

Dr. Nico

Trunited Founder

“I wanted to take the aspects of direct sales that capture that unbelievable growth and interest while taking away all the pain from the end user and getting rid of all the reasons so many people leave.”
How it began

Dr. Nicolas Porter, The Founder of Trunited, started his professional career as a dentist. The fifth of eight children from humble means, he got into dentistry because he always remembered the burden he felt as a twelve-year-old when his dental needs exceeded what his family could afford. He vowed to one day offer consumers an alternative option that would change the industry and make quality dental practices that were accessible to, and affordable for, everyone.

In 2011, Dr. Nico’s vision became a reality as he opened the doors of the first ever location for Risas Dental and Braces. Focusing on what he considered “forgotten” communities in Phoenix, Arizona and offering common sense approaches that had eluded dentistry for years, Risas saw immediate success and rapid growth, expanding to several western states and winning multiple awards.

Risas became a business that reflected Dr. Nico’s vision. Operations and procedures that normally cost too much for the average family to afford became available at a fraction of the cost without sacrificing quality. Dr. Nico instituted customer-based policies (all offices open on evenings and weekends, flexible payment options, bilingual staff, etc.) and empowered partner dentists with ownership autonomy and a unique and generous pay structure. He promoted a company culture of giving and sharing, and established Labor of Love, an annual Labor Day celebration that has allowed Risas to provide millions of dollars in free dental care to the Phoenix and Denver communities.

By establishing a shared culture and giving patients every reason to say yes to dental care, Dr. Nico has proven that lower prices in healthcare CAN result in more success for all involved in delivering that healthcare. By placing the focus on the needs of the patient, Risas dentists make over three times the national average of dentists while working significantly fewer hours. Dr. Nico makes sure patients are taken care of, and by doing this, his are taken care of; his staff is taken care of; he is taken care of.

Armed with the knowledge that his insights were industry-changing in healthcare, Dr. Nico decided to turn his sights on a new industry in need of disruption. Dr. Nico had briefly participated in direct sales and networking earlier in his life. Fueled by a need to help those in his sphere of influence, he fought to find success and build a business while simultaneously working his way through dental school. Though he recognized many noble and powerful virtues behind the ideas in networking, it was the direct sales piece that triggered an unease in him that pushed away the passion he had – large sign up fees, overpriced items and minimums that seemed to bury the end user before they had a chance to get moving. There was simply not enough focus being placed on the end user which, as he would show in healthcare, is a recipe for disaster.

Taking the aspects of networking that worked and made sense, and then applying the principles and breakthroughs that had allowed him to revolutionize many aspects of dentistry, Dr. Nico began to make important connections. He started to see things come together, and he reached an epiphany. In today’s marketplace, everything you need can be found online. Amazon has large warehouses and shipping centers in place to get you what you want when you want it. Facebook makes it easy to connect with friends and share thoughts and ideas on the newest and best things out there. And virtually every company has an online store now that rivals or far surpasses their brick and mortar versions. Thanks to advancements, shopping has never been easier and more convenient. But the great thing about progress, Dr. Nico, reasoned, is that it never has to stop. So what is the next progression from being able to order great products online and getting it delivered to you the next day?

Simple. Ordering great products and getting paid to do it. Commerce for the Opportunity Class. Dr. Nico has worked tirelessly ever since to make that as efficient and effective for the average joe and jane to put a new future in their path. Shop, share and earn.

This isn’t your average shopping platform. This is an earnings platform. Buy and get paid. Share and double your earnings. Share more and find there is no limit. Start today. Admission is free.

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